Report on an organisation's online engagement with the public sphere

What is the mission, key objectives, and strategies of the organisation, especially in relation to public sphere and public opinion?
Who are the organisation’s stakeholders?
How does your chosen organisation use online spaces and digital technology to engage with the public?
- Through what kind of digital platforms does the chosen organisation present its public image? What is behind these choices?
- Who does the organisation target in dissemination of its messages and information?
- What is the content and form of the organisation’s online communication?
- What kind of timing/frequency does the organisation use to disseminate specific messages and information?
- How is the organisation engaging with publics through digital technologies?
- Does the use of such digital technologies alter, extend, or refine the organisation’s engagement with public sphere and public opinion?
What recommendations can be made to improve the organisation’s online engagement?

Struggling with where to start this assignment? Follow this guide to tackle your assignment easily!

Step-by-Step Guide for Students:

Choose an Organisation:
- Select a company, nonprofit, or government agency with a visible online presence.
- Collect information from official websites, social media pages, press releases, and news articles.
Understand Each Question:
- Break down all assignment questions and align your answers with clear headings.
Research Digital Presence:
- Examine the organisation’s online content: social media posts, website updates, blogs, or apps.
- Note platform types, content format, and engagement tactics.
Identify Stakeholders and Audiences:
- List internal and external stakeholders.
- Specify which audience segments are targeted online.
Analyze Communication Strategies:
- Look at the type, tone, and frequency of content.
- Evaluate how messaging aligns with organisational objectives and public engagement.
Assess Public Engagement:
- Examine interactive features, dialogue facilitation, and audience participation.
- Discuss whether digital technology enhances public opinion formation and engagement.
Recommendations:
- Suggest practical improvements based on your analysis.
- Consider better targeting, more interactive content, strategic timing, or analytics tracking.
Cite Scholarly and Industry Sources:
- Include 3–5 recent scholarly references or credible industry reports.
- Use APA formatting for in-text citations and the reference list.
Draft, Revise, and Proofread:
- Organize answers under headings, maintain clarity and formal tone.
- Check grammar, style, and APA formatting before submission.
Additional Resources:

[Kaplan & Haenlein, 2020. Users of the world, unite! The challenges and opportunities of Social Media. Business Horizons, 63(1), 59–68.]
[Kietzmann et al., 2019. Social media? Get serious! Understanding the functional building blocks of social media. Business Horizons, 54(3), 241–251.]
Purdue Online Writing Lab – APA Style

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