Analysing Organisational Digital Engagement and Public Sphere Strategies

What is the mission, key objectives, and strategies of the organisation, especially in relation to public sphere and public opinion?
Who are the organisation’s stakeholders?
How does your chosen organisation use online spaces and digital technology to engage with the public?
- Through what kind of digital platforms does the chosen organisation present its public image? What is behind these choices?
- Who does the organisation target in dissemination of its messages and information?
- What is the content and form of the organisation’s online communication?
- What kind of timing/frequency does the organisation use to disseminate specific messages and information?
- How is the organisation engaging with publics through digital technologies?
- Does the use of such digital technologies alter, extend, or refine the organisation’s engagement with public sphere and public opinion?
What recommendations can be made to improve the organisation’s online engagement?

Struggling with where to start this assignment? Follow this guide to tackle your assignment easily!

Step-by-Step Guide for Students:

Select an Organisation:
- Choose a company, nonprofit, or government entity with a visible online presence.
- Gather information from official websites, social media accounts, and press releases.
Understand the Assignment Questions:
- Break down each question and align it with sections in your post.
- Use headings and subheadings for clarity.
Research Digital Presence:
- Examine the organisation’s social media, website, apps, or blogs.
- Note posting frequency, content type, and engagement metrics (likes, shares, comments).
Identify Stakeholders and Audience:
- List internal and external stakeholders.
- Describe which audiences the organisation prioritizes online and why.
Analyse Communication Strategies:
- Look at content form, tone, and style.
- Consider the timing and purpose of posts or campaigns.
Assess Engagement and Public Sphere Influence:
- Explain how digital tools create dialogue and influence opinion.
- Evaluate strengths and weaknesses in their online presence.
Make Recommendations:
- Suggest evidence-based improvements to enhance engagement and message effectiveness.
Cite Scholarly and Practical Sources:
- Include at least 3–5 recent scholarly references or industry reports.
- Use APA format for all citations.
- Recommended sources:
  - [Kaplan, A. M., & Haenlein, M. (2020). Users of the world, unite! The challenges and opportunities of Social Media. Business Horizons, 53(1), 59–68.]
  - [Kietzmann, J. H., Hermkens, K., McCarthy, I. P., & Silvestre, B. S. (2019). Social media? Get serious! Understanding the functional building blocks of social media. Business Horizons, 54(3), 241–251.]
  - [Official organisational reports, websites, or social media analytics].
Draft and Revise:
- Organize responses clearly under headings.
- Proofread for clarity, grammar, and APA formatting.
Final Submission: